Managed service providers (MSPs) have for years relied on traditional sales methods, like cold calls, door-to–door outreach, and creating sales teams from the ground up. In today’s digitally-first world the old model is beginning to fall apart. This strategy is dangerous and outdated due to costly costs, lengthy time to ramp up, and shorter tenures for sales reps. MSPs continue to invest heavily on outbound marketing tactics, that have a low return.
The truth is, relying only on sales for building demand is similar to putting the cart before the horse. Even the best salespeople can struggle if they do not have a steady flow of interested potential clients. MSPs who want to be ahead of the game are turning to pay-per-click marketing to get leads from people already interested in the services they provide.
What makes PPC so efficient for MSPs?
PPC for MSPs is an instant connection with customers looking for services for example, managed IT, cybersecurity, or helpdesk outsourcing. PPC is more efficient than cold outreach as it captures the demand at its moment of occurrence.
MSPs that have the right campaign will be visible on the top search results, on specific LinkedIn feeds or even in YouTube videos that are watched by medium and small businesses. This type of advertisement not only increases visibility but also brings in-market leads that are far more likely to convert.
It is also much easier to determine the ROI on investment than traditional sales methods. You don’t have to make a guess as to which calls will make a difference in the final sales. Instead, you can determine which ads and keywords perform well, as well as the actual cost per phone.
Why Most Campaigns Fail Without the right expertise
A successful PPC campaign isn’t as simple as just boosting the post on Facebook post or selecting a few Google keyword. MSPs are able to target a specific segment of the population. In order to reach that audience efficiently, you need to be knowledgeable about the industry. This is where a specialist MSP PPC agency makes all the difference.
A qualified MSP advertising agency knows how to:
Talk directly to the business’s problems such as downtime, security threats, and poor support.
Create ads that are aligned with MSP packages and services.
Design landing pages that convert your interest into genuine inquiries.
PPC campaigns that do not have the necessary details can quickly turn into expensive experiments. When guided properly PPC ads can turn out to be effective growth engines.
The path to growth that is smart The Smart Growth Path: Marketing First, Sales Second
It’s becoming more popular for marketers to hire sales staff first before investing in their marketing. MSPs are increasingly recognizing the importance of generating demand. When marketing is working, sales teams spend less time looking for customers and spend more time closing.
PPC has a significant role to play in this way. It allows founders and their teams to focus more on providing value, rather than trying to find cold leads. If you see a steady flow of inbound activities, you need to expand the sales staff, but not before.
This model of growth driven by marketing is helping MSPs grow more effectively, save time, and spend more effectively. Plus it meets the needs of today’s consumers at the point they’re already online.
Final Thoughts
It may be an appropriate time for your MSP reconsider if they are using old-fashioned, sales-driven strategies. There’s a better and more reliable method to move forward. This starts with reaching people that are already in search of solutions.
MSPs shouldn’t just concentrate on generating clicks. They also need to gain clients. A trusted MSP PPC firm or MSP marketing agency can assist you to build regular flow of quality leads, and free yourself from the hazard of cold contact. Marketing isn’t just a matter of choice anymore, it’s fundamental.