As the market for cannabis grows, as do expectations for taste and authenticity. The customer is not satisfied with products that “work”. They are looking for authentic experiences that reflect the plant, smells that make them feel familiar and tastes that reflect the actual cannabis. This growing demand has placed Cannabis derived terpenes at the center of serious product development conversations.
Image credit: massterpenes.com
What are the Terpenes that define Cannabis identity?
Terpenes provide the unique aroma and flavor of marijuana strains. They influence how a product is perceived prior to any effects are experienced. Terpenes, when properly preserved, communicate the freshness of the product, its strain ancestry, and overall product quality. When handled poorly even a product with a high potency may feel stale or fake.
Cannabis flower terpenes can capture the scent of the plant. It is a fundamentally different product from botanical terpenes blends that try to recreate the cannabis profile using compounds extracted non-cannabis plant. The botanical blends are efficient in terms of cost, but they do not have the same level of substance as genuine cannabis.
The Extraction Method Determines the Result
How terpenes are extracted is a significant factor in their final character. Hydrocarbon extraction is usually utilized to create vivid, resin-like scents. These techniques safeguard fragile compounds, which can easily lose their luster in high-heat drying processes.
CO2 terpenes are also an advantage. Carbon dioxide extraction creates pure, stable fractions of terpenes and allows to control them with precision. The resulting aroma may be more solitary than live hydrocarbon extractions, but CO2 derived profiles are valued for consistency and purity especially in formulations where balance matters more than intensity.
A producer should choose their approach based on not trends but rather the outcome they want.
Fresh Material Can Make a Measureable Difference
The quality cannabis-derived terpenes begin with the harvest. Terpenes are volatile, and can rapidly degrade when they come into contact with oxygen heat and time or other factors. Freshly frozen materials, or flowers that have been properly preserved, can help lock in the original aroma character.
When degradation begins and the process is not able to completely recover what has been lost. For this reason, experienced terpene-producers are obsessed with sourcing and processing. The scent and the clarity of the material will instantly tell you if it is fresh or compromised.
What to be looking for when purchasing Cannabis Terpenes
When looking at Cannabis terpenes for sale, flashy descriptions and over-inflated claims are simple to ignore. Transparency is more important. Buyers must understand the method of extraction and from where they are sourced and how they are processed.
Consistency is a further factor. It is essential that the smell of cannabis-derived products is the same, regardless of the size of the batch. Wide variations could signal unstable sources, or an overly fast production. Both of these are red flags when it comes to high-quality brands.
Terpene Craft: A Focused Method
Others choose to focus. Some producers decide to concentrate on one thing. Mass Terpenes falls into the second category, focusing solely on the extraction of terpenes rather than spreading the attention to multiple different types of products. This narrow focus allows better control of aromas as well as the process and final product.
Mass Terpenes’ small batch production and careful post-processing underscores the importance of letting aromas be the main focus. Instead of heavily relying on hype, Massterpenes is determined to let the scent speak for it’s own voice.
Aroma: The Ultimate Quality Check
A lab report is not a substitute for the first time a container of cannabis is opened. High-quality cannabis-derived terpenes are instantly recognizable, displaying an amount of sophistication and familiarity that is unmatched by any synthetic blend. Aroma remains the truest measure of success.
The cannabis industry grows, authenticity has emerged as the key distinctive feature. Whatever the producer chooses to use CO2 terpenes that are refined from CO2 or live-extracted profiles of cannabis, the ultimate objective is the same: preserve the natural character of the plant. Terpenes when handled with care and a sense of purpose, do more than improve products. They also bring the cannabis tradition forward.